Last updated on July 19th, 2023
I often get some questions such as Is blogging a business, or is a blog considered a business? Or Is blogging a profitable business? Yes! Blogging can be a business only if you considered or treat your blog like a business.
Conventional blogging wisdom provides all kinds of ways we can make our blogs better. Like, Content is king! Write epic shit! Engage your audience!
It seems many of us are just waiting for the right moment to quit our jobs and make money online. And we all love reading articles that might help us reach those goals sooner.
One tip I’ve always found interesting is the adage, “Treat your blog like a business.” On one hand, I can see why it makes sense to take a professional approach to a blog.
Let’s see how a blog can be a business!
Jump ahead to:
Is a Blog Considered a Business or It’s Just a Myth?
Blogging is a Business only if you treat your blog like a business. Treating your blog like a business can mean a lot of different things.
Maybe you decide to invest in a professional design so your readers are greeted with a site that looks awesome and functions well.
Perhaps you look for ways to monetize your blog’s content without alienating visitors. Maybe you even create an LLC or other type of legitimate business entity to protect your online income.
It’s smart to keep good records related to your blog, especially if you decide to accept any form of advertising.
It’s also a good idea to respond to comments and emails professionally, not to mention spend time writing great posts – you never know who’s reading!
All of those actions demonstrate a business-oriented mindset and make perfect sense.
In those situations, it’s obvious that your blog has become a business – it’s the platform you use to provide information and spread the word about your skills.
Your blog can even serve as a sort of resume for potential employers. (Make no mistake – this is the 21st century and people do search for you online!)
How Do You Know if Your Blog is a Business?
If I heard someone say they owned a blogging-related business, several things might come to mind such as the person may be:
- A freelance writer
- An internet marketer
- Gets paid to write blog posts
- Offers some kind of service relevant to bloggers
Out of the millions of active blogs online, how many would you say belong to people who are doing any of those things? Maybe 5 percent? Less?
Yeah, I’d say there aren’t too many people who fit one of those descriptions. Yet you’d never know that to see the number of people insisting their blog is a business despite all evidence to the contrary.
4 Characteristics to be Considered Blogging is Business
1. Businesses Earn Money
There’s the very first thing about business is that it makes money. If you blog for fun and earn no money doing it, your blog isn’t a considered business.
If you’re not to say it may not become a source of income at some point, then you can’t call something a business without income.
That seems like me saying that I own a music business just because I sing in the shower where no one can hear me.
So the bottom line is that your blog should earn profit sooner or later.
2. Businesses are Time Consuming
Maybe you’re all familiar with the concept of passive income. Do you know that passive income has to be managed?
If you just log into your blog once every few months to write a post about how busy you’ve been, odds are good that your blog isn’t considered a business.
Blogging is time-consuming, it takes a minimum of 6-24 months if you work right away. Maybe it takes fast but it depends on your efforts, consistency, and blog marketing.
3. Businesses Provide Something of Value
A business always solves others’ problems by providing value. If you blog just for fun even if no one understands what you’re doing, then it’s not considered a business.
While we all want to think we provide great value or information to our loyal audience, sometimes that’s just not the case.
Let’s know – there are a lot of bloggers out there who are terrible writers. They just want to make money blogging by copying others‘ content, if you do you’re wrong.
Because, unless your content is incredibly original or someone hasn’t said the same thing before, people will love it.
So if that’s the case and you aren’t providing value or selling a product or providing some kind of service on top of that your blog is probably not considered a business.
4. Businesses Can be Sold
Can your blog be sold? If yes, good luck! Or if your blog can’t be sold then it’s not a business.
Let’s have another example; A business can run automatically without you, now ask yourself?
Could your blog continue to function without you? In other words, if I purchased your blog tomorrow, would it continue earning money and providing whatever value it provides right now?
I hope you understand what I mean to you. The bottom line; if you can explain your blog’s purpose and why it’s worth money to a potential buyer, then it’s good.
But If you don’t guess its purpose or value then your blog is not a business.
Why Treat Your Blog Like Business Does This Matter?
It’s essential to know the difference between treating your blog like a business and running an actual business.
I’ve seen supposedly experienced bloggers give false hope to newer bloggers by talking about how they can earn extra money online.
I’ve also watched friends list their blogs on sites like Flippa for thousands of dollars, only to be embarrassed when no one saw the value in what they were selling.
These are just two situations where you will benefit from knowing if you have a blog, a business, or a combination of both.
Being able to carve out your own little chunk of the internet and earn a living from it is an amazing thing (I speak from experience).
But it’s unrealistic to think that every blogger can make it big. In fact, even though my personal blog earns a bit of money each month, there’s no way I could consider that my full-time job.
But, online income is real and there are tons of ways to get it, but not without the same hard work and dedication you’d put into building a brick-and-mortar company.
Is Blogging Still Profitable in 2023?
Undoubtedly YES! Blogging is still profitable in 2023 and beyond. Blogging has become a business model.
A few years back, blogging was just a personal diary or just a hobby. And hobbies can make tons of money.
And some people did in addition to working full-time jobs. Today, blogging still functions in that way, but a lot has changed from a decade ago.
In 2023, blogging has become a profitable business due to Covid-19. Of that people start losing jobs and most people start a blog and make money.
As blogging needs a very low investment to start but is not a quick rich game. Similar to other businesses it needs time, strategy, and a lot of hard work.
You know what, Blogging has long become a career and it will professionalize even further in the future.
If you want to start a profitable blogging business, you need to produce high-quality content for your readers and establish yourself as an authority in your blogging niche.
Also, you have to cope with changes and then your blog becomes multimedia and multi-channel.
Is Starting a Blog Considered a Business?
Yes, starting a blog can be a business or startup. Basically, Most bloggers, when they start, they are solopreneurs.
This means that you own your blog and operate it by yourself. And even you’re responsible for all profits, losses, and debts.
If you already start a blog and run a blog, that means you’re a sole proprietor without even knowing.
However, if you’re a site owner it means you can earn passive money in the long run and it could become a business.
Even though blogging is still a perfect idea in 2023, the way that people (readers) consumed blogs today has completely changed than before.
Back in 2014, a personal blog where you would share your thoughts would be a huge success, yet in 2023, that might not be the case.
Still, that doesn’t mean that you should not give it a shot the idea of blogging.
It just means that you will need more than just writing your thoughts and sharing them with the target audience to build a successful blog.
With the rise of other platforms such as Youtube, TikTok, Twitch, and many other social media apps, it’s true that blogging has been affected but it grow more than before.
Even though, the increase in bloggers has proved that millions of new blog posts are published every day! If people do not consume blog content it’s never going to happen.
However, not to be swallowed up and forgotten, you just need to raise your game and make sure that your content is valuable to your readers.
How to Start a Blogging Business in 2023 (Step by Step Beginner Guide)
So do you want to start a blog in 2023? Great! Starting a blog is super easy, but it takes some work,
Are you ready to invest time to set up your blog, then let’s get you a blog!
Step 1: Pick A Niche For Your Blog
This is fundamental and most beginners probably make the blogging mistake of selecting a blog niche or topic.
It is the most important step as a new blogger because your niche will allow your readers to know what you write about.
If you don’t know what to blog about and blog randomly, your reader won’t come back to read your blog.
Most bloggers who are making money from blogging right now, they will tell you that you should stick to one topic, especially at the beginning.
This is because it will be easier to build an audience and build authority in your niche.
Stick with one then diversify. For example, If you blog about many different topics, it can become confusing for your readers, and it is harder to build an audience for your blog.
However, picking a niche could be challenging, but the easiest way to pick one is to choose a niche where you have some knowledge or want to explore.
Step 2: Get a Blogging Platform & Hosting
Starting a blog is easy but you need a blogging platform. But where are you going to create your blog is also another big decision. Your blogging platform will be the home for your blog.
So it should be a place that gives you security and reassurance that your readers will easily find your blog and walk around easily without the need to wait for ages to reload pages.
It’s tempting to pick a free platform, but if you are considering making money from your blog, it’s important to check first.
On some of the free platforms like Blogger, you don’t own your blog and content, which means that your blog can be taken down anytime.
Of course, it’s true that starting a self-hosted blog costs you a bit to start a blog.
But you can use your own domain name like (passiveblogger.com) because you pay to access all the blogging features.
Still, make sure that you put some research into the matter of which platform is suitable for you.
The next thing you need to pick the right hosting for your blog. WordPress and Bluehost are some of the most popular and well-known platforms and hosting for most bloggers.
But you also have places like Wix and Blogger that can offer your blog home but it’s not recommended.
SPECIAL OFFER: Bluehost offers an EXCLUSIVE promo sale for you as Passive Blogger readers. You can start your blog for as low as $2.95 per month when you sign up through this link. Plus, you’ll get a FREE domain name for a year.
Step 3: Bring Your Blog LIVE
When you select your niche I guess that you already know what you will be writing about and where you will create your blog.
The next step is to bring your blog to life which means picking your blog name and installing WordPress with Bluehost.
Once you install WordPress Next, you need to customize your blog. Customizing a WordPress blog is super easy, you can do that yourself by following our step-by-step blogging guide (9000 words).
Alternatively, you can pay someone to set up your blog for you. Places like Fiverr will offer you great services at very competitive prices.
Want a free set up for your wordpress website:
What if you get support from me or a free WordPress setup? I am giving you 1 month of free support, Just get your domain and hosting from bluehost.com (Discount link). If you want free support contact me.
Write Quality Content for Your Blog
Most blogger fails because they focus on quantity over quality. They think more blog post means more blog traffic. It doesn’t work anymore in 2023 blogging.
Every blog needs an amazing piece of content! This is what actually will make people read your blog and come back for more.
Yet, in 2023 great content is not the only thing that will make your blog stand out but also build trust for your audience.
Of course, You will need to make your blog SEO-friendly. This means that you need proper keyword research that Google loves to show on Google search engines.
However, don’t skip this step, because this will actually make the difference between people who find your blog and those who don’t.
Promote Your Blog
In the beginning, getting traffic is tough from Google, so leveraging traffic from other channels like social media by promoting your content.
But consistency and persistence will be the top main skills that help you to become a successful blogger.
Even when you have amazing content with good SEO, some bloggers still won’t get traffic to their blogs.
To reverse this feeling and get more traffic to your blog, you need to promote your blog everywhere. So where do you promote your blog?
Well, everywhere! The internet is full of places to promote your blog and get a potential audience.
Popular platforms like Pinterest, LinkedIn, Twitter, Facebook, and Instagram are just some of the most common places you can promote your blog.
So, Don’t shy away from the world, scream louder, and let everyone know about your blog!
Monetize Your Blog
Everyone has the desire to make money from blogging and quit 9-5 jobs. But it’s not possible to make money from the beginning. You have to consistently put in some effort to get some traffic to your blog.
If you don’t have an audience who will read your blog or buy your products. Focus on building an audience, and money will automatically come.
The best time to monetize your blog is to wait at least six months and create high-quality content. Before making passive income from your blog you need a loyal audience.
Blog Traffic is essential to make any type of blog profitable but is not the only factor in making money.
If you focus on making money from day one, you will drop out of the actual blogging goals. As a result, you end up quitting while you see no money.
So, is it better to focus on creating amazing content than you can start monetizing it? Remember, always improve your blog and yourself.
How To Turn Your Blog into a Profitable Business
Is blogging a profitable business? Yes, and you need to know how to make your blog profitable in 2023.
Step 1. Find Your Target Audience Problem
Your audience is your Wealth. If you don’t know who your audience is, and what they are looking for, then you’re in trouble.
When you identify your target audience and their problem, you’ll get better results out of the hard work you put into your blog marketing.
Whether you call it a target audience or an intended audience, this group of people is the actual audience who are most likely to enjoy your product or service.
So, If you blog randomly or maybe there’s no purpose for your article, fairly your audience will be confused.
Whether you blog or do other online business, finding an audience and their problems are the very first thing you should do.
Step 2. Solve Your Audience Problem
An effective way to grow your blog is to solve your readers’ problems. Understanding your target audience, their needs, problems, and desires is key to building a relationship.
Solving your audience’s problems is a key factor in creating a trusting relationship with your audience. Basically, It all starts with knowing your audience and this is vital to the success of your blog.
You should know exactly who you are writing for, what they want, and how to help them. It is one of the first recommended steps to building a profitable blogging business.
Blogging is one of the best ways to offer value to your readers. No matter If your audience is TOO small.
Just Take a step back and decide what the primary focus of your blog is going to be. Then, figure out who your target audience is that’s how you can make your blog stand out.
Overall, Knowing your audience’s problem, and providing a solution is the key to building a profitable blogging business.
You’re still reading means you’re ready to start a blog and make a living from it. Even, blogging is pretty much alive and well in 2023. And it will stay like that for many years to come.
Even with the growth of Youtube videos and podcasts, blogging is still a part of many people’s lives.
Blogging is not dead, it is evolving, and perhaps today is the perfect day to start your own blog.
So, what are you waiting for to start your beautiful journey as a blogger in 2023? And 2023 might be the perfect time to start blogging.
Now…What do you think? Is a blog considered a business? Let me know in the comment below!!!